On March 5th, 1960, several African American citizens of Roanoke, Virginia decided to quietly defy segregation laws by going into a white only Woolworths on Campbell Avenue. These brave African American citizens sat at the lunch counter waiting to be served. But because of segregation laws, white employers at Woolworths were not allowed to serve African American customers. As these black citizens waited on service, all the white employers turned their backs on them for several hours. African American citizens left quietly without being served. This event sparked interest of the Roanoke President of the NAACP Reverend. R.R. Wilkinson to begin efforts to integrate white only lunch counters in Roanoke, Virginia starting with Woolworths. Over the next five months history will be made. A change was coming to Roanoke.